We have recently established a partnership with 3M and are now offering a new way to participate in the digital age of dentistry. If you haven’t already moved into digital scanning, heads up on the rest of this letter. I will show you how to get a FREE Tru-Def Intra Oral Scanner from 3M so you can take your practice into the digital age and enjoy all the benefits of this awesome technology! ∞ Read more
Doctors, you are seeing the wave building steadily as corporate dentistry takes a bigger bite out of the 8 billion dollars a year that consumers spend on dentistry. I see it here in Southern California, and while it may take longer in rural areas, it is coming. As if I didn't know this enough already, I had a new patient last month who is the manager of a nearby Wal-Mart. During the initial interview he mentioned that his previous dentist had been INSIDE his store as part of a pilot project by Wal-Mart to jump into our market. This is a pattern. Large corporations and investor groups have identified dentistry as "easy pickings" because it is a "mom and pop" industry with significant cash flow. Translation: To them, we're amateurs, and with their professional management experience they can make a killing.
There is good news for private practice owners, however. Corporate dentistry cannot deliver the one thing that WE can. And that is Trust. Trust is given to the doctor that diagnoses and presents treatment based solely on what is in the patient's best interest. Corporate dentistry has its place and the delivery advantages that come with size. But they are also primarily profit driven-and believe me, patients sense that.
So, it comes down to this: Relationship-based Dentistry (I call it Trust-based dentistry) vs. Corporate Dentistry.
I have noticed a remarkable thing in my practice the last few years. Patient after patient coming in for the initial NP interview who first have to "unload" their frustration and anger over being worked over in corporate dentistry "sales" cycle They are victims of up-selling, overselling, over-treating, and fear-driven treatment "presentations". And yes, this can and does occur in private practices too. The point is not to do this. It puts you in the same category as the corporate offices, and patients will rightly view you as dental commodity. A commodity is something that is the same, at least to the consumer no matter where it is purchased; like gasoline or water or milk. The purpose of this blog series is to pass on to doctors and office managers the key things that they will need to know and do, to rise above the coming surge of corporate dentistry.
The first thing that absolutely must be done is that the doctor, yes the doctor must be extremely knowledgeable, even expert, in marketing. Do not abdicate this to someone else. The rule with certain key functions of your practice is: "Delegate but DON'TAbdicate" Just as in key financial, legal, and personnel matters, you doctor, will certainly need to use professionals in marketing. BUT YOU NEED TO BE KNOWLEDGABLE ENOUGH TO DIRECT AND SUPERVISE THEM. That is particularly true of new patient acquisition.
There are two reasons for this: ∞ Read more
In addition to hundreds of hours of training at our in house training facility and educational theater, our PRO-Craft technicians attend additional courses offered by leading manufactures and cosmetic clinicians. As members of the American Academy of Cosmetic Dentistry we strive for a higher level of esthetic dentistry. Supported by state-of–the-art CAD/CAM, color matching technology, and the best materials in the business, PRO-Craft technicians are among the finest in the industry. We will be an integral part of your restorative team and can advise you on all of your cosmetic needs. ∞ Read more
YES! PRO-Craft Dental Laboratory has been doing it for 30 Years!
This is an exciting time in our industry. Cosmetic dentistry has begun to enter the mainstream and many people are experiencing for the first time in their lives the positive changes available from a beautiful and healthy smile.
At PRO-Craft Dental Laboratory our goal is to be the laboratory of choice for all of your high-quality Cosmetic and Digital restorative needs. From case planning to completion we will help you simplify the restorative process and eliminate the guesswork from the final result. Our commitment to your success starts with the highest level of personalized service.
Education is the heartbeat of success in dentistry today. In addition to hundreds of hours of training at our in house training facility and educational theater, our technicians attend additional courses offered by leading manufactures and cosmetic clinicians. As members of the American Academy of Cosmetic Dentistry we strive for a higher level of esthetic dentistry. Supported by state-of–the-art CAD/CAM, color matching technology, and the best materials in the business, PRO-Craft technicians are among the finest in the industry. We will be an integral part of your restorative team and can advise you on all of your cosmetic needs.
PRO-Craft Dental Laboratory’s blend of customized service and technical experience will be a resource to your practice to help build a strong, profitable, esthetic dentistry business. It’s a level of personalized service you deserve and will always find at PRO-Craft Dental Laboratory.
Greg Schubert CDT and the PRO-Craft team wish to thank all the dentists and support staff nationwide who have trusted PRO-Craft to fabricate their cosmetic restorations. PRO-Craft restorations are truly unlike any other in the industry. We look forward to exceeding your expectations. ∞ Read more
Welcome to 30 Plus Years of Beautiful Smiles!
It’s our pleasure to introduce you to the state-of-the-art products and services offered by PRO-Craft Dental Laboratory. We understand the unique needs of today’s private practice. You require an advanced level of friendly, personalized service from your dental laboratory. You also want a high quality product that is consistent, accurate, and delivered on time day-in and day-out. We know your questions are important and you like them answered as soon as possible. We also know that you desire an open line of communication with your laboratory technician. Most importantly, you enjoy working with people who know you personally and treat you as a partner in business not as just another account number. We are Private Practice experts.
At PRO-Craft Dental Laboratory extraordinary service is our trademark. The techniques and materials we utilize to fabricate your restorations are the best in the world and used by Master ceramists worldwide. Most labs offer a cookie cutter generic restoration, at PRO-Craft each crown is created with it’s own personality. We specialize in IPS Empress Esthetic, Lava, and belleGlass cosmetic all ceramic restorations. As an industry leader in CAD/CAM technologies we have taken the fabrication of digital restorations to a new and exciting level of service.
Pro-Craft Dental Laboratory is more than a business; it’s a family. We are committed to the overall success of our dentist partners. We will meet your daily business needs not only quickly and accurately, but in a way that will truly set us apart because we know a good team will react, but a great team will anticipate. ∞ Read more